Different graphic routes were tested to elevate Pantone 1795C as a true brand asset. These included using the Pantone frame as a device, developing minimal red line art, and exploring shifting gradients to express change over time. However, over-designing the executions either conflicted with Pantone’s strict ownership system or created new visual patterns that distracted from the red itself. The answer was restraint. The idea was not to alter the colour, but to preserve it. Unchanged.